Update your Web site. If your home page still boasts "Summer Specials," this means you! Put photos of your best sellers out front, and highlight any holiday specials.

Make it easy for shoppers to figure out what to buy. Try adding a "Great Gift Ideas" list on your home page with links to each product. Better yet, organize the list into categories: "Gifts Under $20," "Stocking Stuffers," "Gifts for Kids,"
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Combine popular items into a "gift set" that shoppers can add to their carts with one click. Package them together in an attractive gift box or basket. Be sure to display a photo of the gift packaging.

Sell the gift that always fits.

Offer gift certificates for the shopper that isn’t sure what to buy, or who needs a last minute gift. TIP: Make sure your shopping cart ships gift certificates free.

Offer to wrap and ship a gift directly to the recipient for a small fee. You’ll earn loyalty from your customers if
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Concerns about delivery are at the top of Web shoppers’ lists. Overcome their uncertainty by posting information about shipping times, order cut off dates for holiday delivery, and express delivery options in a conspicuous place.

NOW is the time to toot your own horn and help people remember that your products and services make great gifts. Email the folks on your mailing list at least once a week until the end of the holiday season.
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